SERVICES
GOOGLE BUSINESS PROFILE SETUP & OPTIMIZATION
REPUTATION MANAGEMENT
Claim and optimize your Google business profile so customers can find you, trust you, and contact you - right from Google.
Own your online presence with a proven method to help you manage and improve your reviews - building trust with the people who matter most.
DIGITAL ADS & MEDIA
Let your neighbours - and your fellow Canadians! - know you're open for business. Reach your target audience on Google, Meta and more, and help your next customers find your business.
RESEARCH & ANALYTICS
Tracking, reporting, and audience research to understand what's working, what's not, and how to connect with your customers. Inform your marketing strategy with real data.
BOOKING & INTAKE
Client-friendly tools for appointments, intake, and follow-ups - ideal for legal, medical, and professional services. Capture your customers with a delightful client experience.
ONLINE PRESENCE
Clean, mobile-friendly websites, social brand, and blogs that showcase you to your community. Put your best foot forward to meet your next client.
EXPERIENCE
Before founding Method & Scale, I spent 20 years working in marketing from the product side — building tools used by thousands of businesses to attract, track, and convert leads.
I’ve worked in legal tech, creative agencies, and startups across Canada. The idea for Method & Scale took shape during my time at Clio, where I helped develop marketing tools that support thousands of law firms in growing their practices.
Now, I bring that experience to local business owners who want clear, focused help showing up online and growing sustainably. This may be a new studio — but I’ve been helping businesses grow for years.
Ani Phelan
Founder & lead strategist
XP Highlights
Clio
Legal marketing solutions for the busy lawyer.
Knowledge Network
Building a local on demand video platform audience.
LNG Studios
Real estate development marketing solutions.
Eidos Montreal
Reimagining gamer audience engagement.
Career Trek
Career marketing for tradecraft.
CityMax
The original ecommerce website builder.